PharmaKinnex study reveals marketing preferences of doctors' offices

2006 SEP 11 -- PharmaKinnex announced the results of its recent Prescriber Marketing Survey, which shows that direct mail and office visits are the most popular methods of marketing communication among physicians, as compared to email, telephone and e-detailing. Most surprising however was the fact that 40 percent of those surveyed preferred fax as a form of marketing communication.

"The survey results lend credence to the value of multi-channel marketing and the notion that different healthcare professionals prefer different methods of communication," says Michael White, PharmaKinnex CEO. "However, the 'low-tech' fax preference deserves further...

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