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Sun protection messages are reaching too few men, outdoor enthusiasts and travelers
2006 MAY 29 -- A new review of advertisements in popular U.S. magazines suggests that essential sun protection messages are reaching too few men, outdoor enthusiasts and travelers.
Seventy-seven percent of the 783 sun-protection ads analyzed were found in women's magazines.
"There's a huge opportunity to reach an untapped market," said Alan Geller, a research associate professor with the Boston University School of Medicine. The analysis also shows that marketers need to better use advertising to convey the proper use of sun care products, he said.
The study, which appears in a recent edition of...
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