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Medical News Article on Institute for Operations Research and the Management Sciences



Forecasting MDs' prescriptions' choice? Ask their patients, says Management Insights study



2008 MAY 6 -- Physicians' choice of prescriptions are often influenced by patients, with patient experience using specific drugs playing a strong role, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®). The results have important implications for those who market pharmaceuticals.

Management Insights, a regular feature of the journal, is a digest of important research in business, management, operations research, and management science. It appears in every issue of the monthly journal.

"A Dynamic Competitive...

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