Avidas(TM) Pharmaceuticals and LaRon(TM) Pharma Inc. Announce Co-Promotion Agreement
2009 AUG 3 - (NewsRx.com) -- Avidas Pharmaceuticals and LaRon Pharma Inc. announced that they have entered into an agreement for LaRon to co-promote Avidas' key prescription-only convenience kits, Avidoxy™ DK defence kit and Scalacort™ DK defence kit. Under the terms of the agreement, LaRon will provide sales support focused on primary care and internal medicine physicians in the United States, while Avidas will continue its sales force specialty focus in dermatology. Avidas will also maintain full marketing rights for each of the products. Specific financial terms of the deal were not disclosed. "We are very excited to strengthen our position in the severe acne and scalp dermatitis markets with this LaRon collaboration," said Margie Gardner, CEO of Avidas. "The addition of LaRon's sales force efforts, together with the efforts of our own sales team, will significantly expand our footprint into primary care while allowing us to maintain our focus on the specialty market of dermatology." The Avidoxy DK defence kit includes Avidoxy (Doxycycline Tablets), a broad spectrum oral antibiotic, in an easy-to-swallow film-coated caplet indicated as adjunctive therapy for severe acne, along with complimentary defence™ acne wash, a specially formulated oil- and alcohol-free acne wash with 2% salicylic acid that provides gentle, yet effective, cleansing and exfoliation of skin. Avidoxy DK defence kit also includes complimentary defence™ solare SPF 30+, a lightweight, oil-free, non-comedogenic sunscreen rich in anti-oxidants and moisturizers offering the broad spectrum sun protection that is so important for patients with acne. Scalacort DK defence kit includes Scalacort (hydrocortisone lotion USP) 2%, a fast-drying, non-greasy corticosteroid in a clear, fragrance-free base. Scalacort relieves itching and inflammation of the scalp in areas where greasy ointments and creams may not be cosmetically appealing. For added patient convenience, the Scalacort DK defence kit also includes complimentary defence™ medicated shampoo, a professional-strength medicated shampoo formulated with 2% salicylic acid and 2% micronized colloidal sulfur to control the flaking and scaling of seborrheic dermatitis and scalp psoriasis, and complimentary defence™ gentle cleansing shampoo, a color- and fragrance-free, non-irritating shampoo designed to be used daily on all hair types. "We are pleased to add the Avidoxy DK and Scalacort DK defence kits to our product portfolio as we expand on our commitment towards a healthy population," said Ronnee Adesanya, MD, CEO of LaRon Pharma Inc. "We see this co-promotion as a terrific opportunity to grow our collaboration with Avidas Pharmaceuticals while also allowing us to further meet the needs of patients across the country." Both products are available by prescription only, and are designed to optimize patient convenience by simplifying therapy and maximizing the benefits of treatment. For more information, please visit http://www.avidoxydk.com/ and http://www.scalacortdk.com/. Keywords: Acne Vulgaris, Antibiotics, Dermatitis, Dermatology, Doxycycline, Doxycycline Hyclate, Drugs, Internal Medicine, Marketing and Licensing Agreements, Pharmaceuticals, Therapy, Treatment, Avidas Pharmaceuticals Llc. This article was prepared by Anti-Infectives Week editors from staff and other reports. Copyright 2009, Anti-Infectives Week via NewsRx.com.
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