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PureSport Athletes Phelps and Liukin Named Athletes of the Year at 2009 ESPY Awards
2009 AUG 3 - (NewsRx.com) -- PureSport, makers of the new, patent-pending performance drinks that are revolutionizing the sports drink category, announced that 14-time Olympic gold medalist, Michael Phelps, and Olympic all-around gymnastics champion, Nastia Liukin, both of whom train with PureSport, have received the 2009 ESPY Award for Best Male and Best Female Athlete, respectively. The 2009 ESPY Awards will air on ESPN this Sunday, July 19. Is the fact that two PureSport-drinking athletes were named the best athletes in the world pure coincidence' Or could PureSport be the new "special sauce" in athletic performance' Michael Humphrey, CEO of PureSport, says it's no coincidence at all. "There's a reason Michael and Nastia chose to train for the Beijing Olympics with PureSport and there's a reason why they had the best athletic performances of their lives last year. PureSport is the most scientifically-sound and effective sports drink in the world and it helps athletes get the most out of their performances." "PureSport played an integral role in my success in Beijing," says Phelps, who helped develop the drink in 2007 with Dr. John Ivy, chair of the Department of Kinesiology and Health Education at the University of Texas at Austin. "PureSport's recovery drink helped me race at peak levels day after day at the Olympics. It makes a huge difference in terms of reducing muscle tissue damage and soreness and promoting muscle repair." "I've been training with PureSport since before Beijing and it's made a huge difference in my endurance level," says Liukin. "I also love that it tastes great, has no caffeine and has about half the calories of other sports drinks." According to Humphrey, the secret to PureSport is its 2.67-to-1 carbohydrate-to-protein ratio, which has been tested rigorously and is proven to be the ideal ratio for muscle performance. "PureSport is the game changer in the sports drink category," says Humphrey. "Gold medalists will tell you, it's the new gold standard in performance drinks." Once available only to coaches and athletes, PureSport is now available nationwide at Sports Authority, Max Muscle, GNC and Vitamin Shoppe stores and online at www.puresport.us Prices range from $24.99 for a carton (10 packets) or canister (11 servings) of the PureSport Recovery Formula to $49.99 for a canister (36 servings) of the PureSport Workout Formula. Interviews with Michael Phelps, Nastia Liukin, Dr. Ivy and PureSport CEO, Michael Humphrey, available upon request. Keywords: PureSport, Patents Actions, Business, Kinesiology. This article was prepared by Biotech Business Week editors from staff and other reports. Copyright 2009, Biotech Business Week via NewsRx.com.
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