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Studies from Cardiff University reveal new findings on life sciences in children
2009 JUN 30 - (NewsRx.com) -- Fresh data on life sciences are presented in the report 'A content analysis of children's television advertising: focus on food and oral health.' In this recent report, researchers in Cardiff, the United Kingdom conducted a study "To analyse the nature and content of advertising during children's popular television viewing times with the specific aims of (i) identifying the proportion of advertising time devoted to confectionery and potentially cariogenic products (those which readily give rise to dental caries, more commonly known as tooth decay); and (ii) determining whether there is a variation in the advertisement of confectionery and other high-sugar products within children's school holiday time v. outside holiday time.MethodIn five separate one-week periods, the output of the four most popular British children's commercial television channels was video-recorded during the most popular viewing times for children. In total, 503 h of television were recorded and analysed." "Analysis of the recordings revealed that 16.4 % of advertising time was devoted to food products; 6.3 % of all advertising time was devoted to potentially cariogenic products. Sugared cereals were the most commonly advertised high-sugar product, followed by sweetened dairy products and confectionery (chi2=6524.8, df=4, p<0.001). The advertisement of confectionery and high-sugar foods appeared to be influenced by school holidays," wrote M. Morgan and colleagues, Cardiff University. The researchers concluded: "Health-care professionals should be aware of the shift away from the advertisement of confectionery towards the promotion of foods that might be considered healthier but contain large amounts of hidden sugar." Morgan and colleagues published their study in Public Health Nutrition (A content analysis of children's television advertising: focus on food and oral health. Public Health Nutrition, 2009;12(6):748-55). For additional information, contact M. Morgan, Applied Clinical Research and Public Health Group, Cardiff University School of Dentistry, Heath Park, Cardiff CF14 4XY, UK. Publisher contact information for the journal Public Health Nutrition is: Cambridge University Press, 32 Avenue of the Americas, New York, NY 10013-2473. Keywords: United Kingdom, Cardiff, Life Sciences, Dental Caries, Dentistry, Tooth Decay, Alternative Medicine, Therapy, Treatment, Pediatrics, Public Health. This article was prepared by Drug Law Weekly editors from staff and other reports. Copyright 2009, Drug Law Weekly via NewsRx.com.
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