Published in AIDS Weekly, July 4th, 2005
The latest wave of the campaign comes in the lead-up to National HIV Testing Day. Since launching KNOW HIV/AIDS in January, 2003, Viacom has committed $600 million in media value as part of its partnership with Kaiser.
Viacom and Kaiser teamed up with Crispin Porter + Bogusky, the Miami-based ad agency, to create the new PSAs. The spots will air across Viacom's television, radio and...
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