HIV/AIDS Testing

Companies announce new campaign to encourage Americans to get tested for HIV

Published in AIDS Weekly, July 4th, 2005

Viacom Inc. and the Kaiser Family Foundation announced that, as part of their public education campaign KNOW HIV/AIDS, a new series of public service announcements (PSAs) and other programming to encourage young people and those at higher-risk for HIV to get tested.

The latest wave of the campaign comes in the lead-up to National HIV Testing Day. Since launching KNOW HIV/AIDS in January, 2003, Viacom has committed $600 million in media value as part of its partnership with Kaiser.

Viacom and Kaiser teamed up with Crispin Porter + Bogusky, the Miami-based ad agency, to create the new PSAs. The spots will air across Viacom's television, radio and...

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Source: AIDS Weekly (2005-07-04)

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