HIV/AIDS Prevention
Branded advertising campaign increases condom use in Tanzania
Published in AIDS Weekly, July 25th, 2005
According to a study from the United States, "This paper uses retrospective event-history data covering a 4-year period to examine the timing of exposure to HIV/AIDS education and social marketing condom promotion campaigns, relative to the timing of changes in sexual risk behavior in Tanzania."
"Analysis of the event-history data shows that the process of exposure to AIDS education messages and exposure to brand advertising for Salama brand condoms was very different," reported P.M. Eloundouenyegue and colleagues at Cornell University in Ithaca.
"While exposure to...
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Source: AIDS Weekly (2005-07-25)
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