Published in AIDS Weekly, August 17th, 2009
"Witte, 1991), this research assessed the impact of such messages in a high-fear situation. A 2 (high threat, low threat) x 2 (high efficacy, no efficacy) experiment with a no-message offset control and efficacy-only conditions tested several predictions. demonstrated high preexisting fear about HIV/AIDS. As a likely consequence, statistical equivalence tests indicated that messages' threat levels had little impact on perceptions of fear or on outcome measures...
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