HIV/AIDS

Studies from Michigan State University have provided new data on HIV/AIDS

Published in AIDS Weekly, August 17th, 2009

"Fear appeals are often used in public health campaigns in Africa to prevent further spread of HIV/AIDS. Based on the extended parallel processing model framework (K," investigators in the United States report.

"Witte, 1991), this research assessed the impact of such messages in a high-fear situation. A 2 (high threat, low threat) x 2 (high efficacy, no efficacy) experiment with a no-message offset control and efficacy-only conditions tested several predictions. demonstrated high preexisting fear about HIV/AIDS. As a likely consequence, statistical equivalence tests indicated that messages' threat levels had little impact on perceptions of fear or on outcome measures...

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Source: AIDS Weekly (2009-08-17)

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