Published in Biotech Business Week, July 25th, 2005
"One of the most effective ways we can help our members take an active part in their good health, is to help them quit smoking," said Phil Smeltzer, vice president of Health Improvement for BlueCross BlueShield of Western New York.
"Those who are already experiencing tobacco's impact - in the form of cancer, cardiovascular disease or other illnesses - we want to help them improve their health status. While evaluating the Free & Clear Program, we looked at Free & Clear's evidence-based approach to...
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