Market Analysis
U.S. drug companies rely on co-promotion deals to enter European markets, report shows
Published in Biotech Business Week, December 25th, 2006
Co-promotion agreements open the doors to Europe and enable companies with little or no European presence to effectively reach physicians and patients and successfully launch new products.
U.S.-based drug makers are finding commercial success with product co- promotion agreements, which is a quick and efficient way to promote new drugs in markets where companies do not have the necessary sales and...
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