Medicare

Cigna agrees to comarket Cignature Rx Medicare prescription drug plan nationwide

Published in Biotech Law Weekly, January 20th, 2006

Cigna HealthCare announced an agreement with Rite Aid to co-brand its Cignature Rx Medicare prescription drug plan and collaborate on in-store information and education nationwide.

Information about Cignature Rx and other Medicare Part D plans is available at Rite Aid pharmacies throughout the country.

"We are excited to be expanding our comarketing with Rite Aid," said Terri Swanson, vice president of Cigna Senior Care. "Working with Rite Aid will make it even easier and more convenient for people to learn about Cigna's simple and affordable plans at a trusted pharmacy near them."

As part of the marketing agreement, Cigna and...

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Source: Biotech Law Weekly (2006-01-20)

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