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Best Practices
Best Practices report offers insights into launching pharmaceutical blockbusters
August 18th, 2006
In order to boost market uptake to a maximum first-year peak, successful pharmaceutical executives ensure launch teams are sufficiently prepared to execute prelaunch marketing activities, according to a report from pharmaceutical research firm Best Practices, LLC. To triumph with a new product, the team must be able to draw on resources and expertise within the company, maintain a consistent strategy, and prime the product for a successful launch and rapid market penetration. "Launching Pharmaceutical Megabrands: Best Practices in Marketing Blockbusters" reveals careful team planning is vital in launching a blockbuster. Examples of benchmarked...
Source: Biotech Law Weekly (2006-08-18)
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