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Biosense Webster
Biosense Webster announces new branding campaign
August 18th, 2006
Biosense Webster, Inc. unveiled a new branding campaign at the Heart Rhythm Society's 27th Annual Scientific Sessions in Boston with the tagline: "Ideas making a difference." The campaign features a graphic style entitled Pathway to Healing, which highlights the company's attributes and areas of specialty. The background evokes movement and energy, recalling the familiar peeks and valleys of an EKG (electrocardiogram) reading. Clinical and lifestyle images progress over this background to deliver the "Ideas making a difference" storyline, which begins with broad-based innovation (ideas), continues with product offerings and procedural steps (making) and finishes with...
Source: Biotech Law Weekly (2006-08-18)
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