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Personnel
John Spetrino named chief creative officer at Flashpoint Medica
September 20th, 2006
Flashpoint Medica, a member of the Omnicom Group (OMC), has appointed John Spetrino as chief creative officer.
Spetrino, who specializes in brand building and the use of patient education to build activism and brand loyalty, has more than 20 years of pharmaceutical marketing under his belt.
At Flashpoint, Spetrino will be responsible for supervising all copy and design for clients, whose account categories range from oncology, urology, cough/cold, hormone replacement, and medical devices. Internally, he will play a major role in the shaping of agency culture, according to Helen Appelbaum, the agency's cofounder and chief operating...
Source: Biotech Week (2006-09-20)
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