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Alcohol Use
Friends have ultimate sway on college students' beliefs on drinking
October 25th, 2006
College students' friends have a greater influence on the students' drinking behavior or beliefs about campus drinking than social norms campaigns, according to a Pennsylvania State University study. Social norms campaigns are based on the rationale that binge drinkers will be more likely to reduce their drinking if they believe other students on campus drink less than they themselves do. Across the nation, university health educators have coordinated such campaigns based on the rationale that students will drink less alcohol if they think most other students on campus are not heavy or binge drinkers. Binge drinking behavior is defined as having five...
Source: Biotech Week (2006-10-25)
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