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Transfusion Medicine

American Red Cross launches lifesaving partnership

Published in Blood Weekly, October 3rd, 2002

The American Red Cross in September launched a month-long "Together, We Can Save a Life" public awareness campaign with the support of Microsoft, Yahoo! and America Online.

The campaign will educate Americans about the importance of giving blood, which has a limited shelf life, on a regular basis and for a lifetime. With the help from these leading technology companies, the American Red Cross is leveraging the power of the Internet to increase blood donations and ensure a safe and stable blood supply in support of U.S. public health and security.

Blood shortages - especially during the summer and winter holidays - are chronic in the U.S. A...

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