Published in Blood Weekly, August 25th, 2005
Through a partnership with Convio, the Red Cross - with almost 900 chapters nationwide - is seeking to enhance its use of the Internet to develop stronger relationships with donors, volunteers and subscribers which, in turn, should drive more robust, year-round participation with the organization, particularly with financial giving.
"Following last year's devastating hurricanes and the Asian tsunami crisis, it became very clear that people now are using the online medium increasingly for giving and...
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