Published in Blood Weekly, December 7th, 2006
The campaign is a partnership between PADRES, Cingular Wireless, Univision 34 (KMEX-TV) and Unified Western Grocers. The primary objectives of the six-week joint effort include raising funds for PADRES' programs through donations at Cingular Wireless retail stores, educating the community about childhood cancer, and motivating Latinos to donate bone marrow.
"Grappling with childhood cancer affects more than just the patients; it affects the immediate family and the communities in which...
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