Life Sciences
Study data from Arizona State University provide new insights into life sciences
Published in Blood Weekly, January 1st, 2009
Data detailed in 'Variations in lay health theories: implications for consumer health care decision making' have been presented. According to a study from the United States, "Wide variations in how contemporary consumers think about health and make health care decisions often go unrecognized by health care marketers and public policy decision makers. In the current global environment, prevailing Western viewpoints on health and conventional biomedicine are being challenged by a countervailing belief system forming the basis for alternative health care practices."
"The ways American consumers once thought about health have changed and multiplied in this new era of...
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Source: Blood Weekly (2009-01-01)
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