Premera Blue Cross

Premera Launches New Health Awareness Campaign

Published in Blood Weekly, June 4th, 2009

Premera Blue Cross is embarking on a public awareness campaign to increase consumer knowledge and interest in tracking personal health. The effort is part of Premera’s “Know Your Numbers” campaign, seeking to support individual awareness and responsibility for managing personal health.

The campaign features online banner advertising and radio ads, supporting a newly enhanced website (www.premera.com/kyn) and focuses on knowing key indicators of personal health, including blood pressure, blood sugar, total cholesterol, and body mass index (BMI).

“The message is simple but the facts behind it are deadly serious,” said Roki Chauhan, M.D., Premera’s...

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Source: Blood Weekly (2009-06-04)

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