Published in Blood Weekly, June 4th, 2009
The campaign features online banner advertising and radio ads, supporting a newly enhanced website (www.premera.com/kyn) and focuses on knowing key indicators of personal health, including blood pressure, blood sugar, total cholesterol, and body mass index (BMI).
“The message is simple but the facts behind it are deadly serious,” said Roki Chauhan, M.D., Premera’s...
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