Medical Device Companies
Masimo Announces "Better Care" Program - A Hospital Risk-Share Program for Blood Transfusion Related Cost Reduction with SpHb(R), and $30 SpHb Sensor Price
Published in Blood Weekly, March 1st, 2012
2012 MAR 1 -- Masimo (NASDAQ: MASI) announced that in line with its mission to "Improve Patient Outcomes and Reduce the Cost of Care by Taking Noninvasive Monitoring to New Sites and Applications®," and its confidence that continuous noninvasive hemoglobin monitoring (SpHb®) will further the company's stated mission, Masimo is introducing a hospital-wide risk-share program for Blood Transfusion Related Cost Reduction (BTR-CR, pronounced "Better Care"). The Better Care Program guarantees blood transfusion related cost reductions will exceed the incremental price of SpHb sensors.
Joe Kiani, Founder and CEO of Masimo stated, "We understand that...
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Source: Blood Weekly (2012-03-01)
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