Smoking Issues

Company Considered Acknowledging Cigarettes Cause Cancer

Published in Cancer Weekly, October 28th, 1996

A tobacco company considered admitting a link between cigarettes and cancer as a marketing strategy but feared it would be sued, according to a 1980 internal memo.

The memo from T.W. Kidd, British-American Tobacco Co. Ltd., parent of the U.S. maker of Kools and Lucky Strikes, said acknowledging that cigarettes can cause cancer would put tobacco companies in a more credible position to defend smoking, promote "safer" cigarettes, and sell in developing countries.

"We will come to be judged alongside the liquor industry as being socially responsible, in that we acknowledge our products can be harmful in excess, and we show due care in warning against...

Want to see the full article?

Purchase this article for only $3.00

We're a pay-per-view site for premium content. If you'd like to purchase this article, it's only $3.00.

Welcome to NewsRx!

Learn more about a six-week, no-risk free trial of Cancer Weekly

Source: Cancer Weekly (1996-10-28)

NewsRx is Social

Top Medical Newsletters

Awards

Best Health/Healthcare Content, 2012
Best Health/Healthcare Content, 2011
Best e-Business Site, 2010
Best e-Business Site, 2009
Best e-Business Site, 2008
Best e-Business Site, 2007
Best e-Business Site, 2006
Best Healthcare Content, 2005
Best Overall Internet Site, 2005
Best Interactive Site, 2005

Facts & Stats

NewsRx also is available at LexisNexis, Gale, ProQuest, Factiva, Dialog, Thomson Reuters, NewsEdge, and Dow Jones.

Google 2010 PageRank: #2 Among Top Health News and Media Publications
Google 2010 PageRank: #2 Among Top Science Publications in Biology/Physiology
Google 2010 PageRank: #2 Among Top News and Media for the Business of Pharmaceuticals
Amazon's Alexa 2010 PageRank: #2 News and Media Site for the Pharmaceutical Industry