Prostate Cancer

Foundation reports new partnerships for prostate cancer awareness month

Published in Cancer Weekly, October 5th, 2004

Men hope to finally become as educated as women - in terms of cancer awareness, that is.

The Prostate Cancer Foundation (PCF) announced new partnerships with Esquire Magazine and several major designer clothing corporations, including Hugo Boss and Salvatore Ferragamo, for the creation of the "Blue for Men" campaign, beginning September 2004, Prostate Cancer Awareness Month.

Beginning in September and lasting throughout the year, these fashion leaders will designate a percentage of sales from selected merchandise in their premier retail stores for prostate cancer research.

Hugo Boss is initiating this relationship by...

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Source: Cancer Weekly (2004-10-05)

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