Breast Cancer

Redefining Hope and Beauty breast cancer campaign reaches out to women worldwide

Published in Cancer Weekly, January 4th, 2005

In the first few weeks since its launch, the world's first truly global breast cancer awareness campaign - "Redefining Hope and Beauty" - has already surpassed expectations, succeeding in spreading life-saving breast cancer health information to thousands of women across the world.

Since its launch, the campaign's web site, http://www.hopeandbeauty.org/, has seen an average of almost 300 visits per hour, from countries as diverse as South Africa, Malaysia, Gibraltar, Peru, and Japan.

Redefining Hope and Beauty is the first campaign of its kind to reach out on a global scale, helping to ensure that women everywhere have access to the information about...

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Source: Cancer Weekly (2005-01-04)

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