Tobacco Use

California-based lung association web site puts on-screen smoking in true light

Published in Cancer Weekly, January 18th, 2005

A new web site with information about the dangers of tobacco use on and off movie screens was introduced as the American Lung Association of Sacramento-Emigrant Trails launches www.SceneSmoking.org.

In the 1990s, the Sacramento, California, organization pioneered research into tobacco's hold on Hollywood, launching a lobbying effort to reverse Hollywood's reliance on tobacco as props. This includes Thumbs Up! Thumbs Down!, which has mobilized youth volunteers to review movies for their tobacco content.

The new web site expands this concept with real-time movie reviews and by giving parents, teachers, advocates and youth a valuable and easily...

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Source: Cancer Weekly (2005-01-18)

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