Perception of importance of skin cancer assessed

"Question-order effects refer to systematic differences in responses that can be attributed to the manner in which questions assessing attitudes and cognitions are asked. This article hypothesized that question-order effects in assessing the perceived importance of skin cancer would be moderated by the extent to which people are involved with the issue of skin cancer," scientists in the United States reported.

"A telephone survey (N=325) was conducted by administering two versions of the same questionnaire, one in which importance of skin cancer was assessed without other contextual...

Want to see the full article?

• Purchase this article for only $3.00