Lung Cancer

Minnesota nonprofit group launches TV ad campaign on harm of secondhand smoke

Published in Cancer Weekly, December 27th, 2005

The Minnesota Partnership for Action Against Tobacco (MPAAT) will air television and radio commercials statewide about Heather Crowe, a 60-year-old Canadian woman who never smoked a day in her life, but spent her entire career working as a waitress in a smoke-filled establishment. Crowe is now dying from lung cancer, a result of her exposure to secondhand smoke.

The commercials are part of MPAAT's on-going statewide media campaign to educate Minnesotans about the dangers of secondhand smoke.

The ad was developed and originally aired in Canada in the fall of 2002 as part of a mass media campaign sponsored by Health Canada. The public's broad concern...

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Source: Cancer Weekly (2005-12-27)

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