Prostate Cancer

Prostate cancer awareness campaign extended to bass fishing with angler Rick Clunn

Published in Cancer Weekly, February 14th, 2006

Following up on the success of its 2005 direct-to-consumer marketing campaign, Theragenics Corporation, a medical device company serving the prostate cancer and surgical markets (TGX), announced the extension of its prostate cancer treatment awareness campaign from bull riding to the sport of bass fishing.

Professional bass angler Rick Clunn joins former professional bull rider Owen Washburn to promote the national program's simple message: Know your options for prostate cancer treatment.

Theragenics, a provider of brachytherapy (seeding) devices for prostate cancer, signed on with ESPN's bass fishing show after realizing its ability to reach...

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Source: Cancer Weekly (2006-02-14)

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