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Cancer
American Cancer Society, Will Rogers Institute and Entertainment Industry Foundation Team Up to Offer Help to Smokers
May 27th, 2008
Eugene Levy, comedic actor and star of dozens of blockbuster movies, appears in a new in-theater public service announcement released by the American Cancer Society, Entertainment Industry Foundation (EIF), and Will Rogers Institute that offers help to people who want to quit smoking. The goal is to reach millions of moviegoers across the country with this 30-second spot. Leading networks, Screenvision and National CineMedia, are running the PSA. Together, these networks reach thousands of movie screens and will reach millions of people across the country. To view this ad, please visit http://www.wrinstitute.org/. "I was delighted when the...
Source: Cancer Weekly (2008-05-27)
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