Johnson & Johnson(R)

The AVEENO(R) Brand Continues Inspiring Communities for a More Naturally Beautiful World

Published in Cancer Weekly, December 8th, 2009

The AVEENO=AE Brand continues to make strides towards sustainability with the announcement of exciting new eco-conscious efforts and an alliance that educates consumers on the importance of reducing waste and helping the environment, all building off a foundation set more than three years ago with the brand's AVEENO=AE Inspires campaign.

In an effort to educate consumers on how they can personally make sustainable strides in their local communities after they have purchased and used AVEENO=AE Products, the brand kicks off a partnership this month with TerraCycle. The mission of the program is to give new life to empty AVEENO=AE Product tubes by 'upcycling' the material...

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Source: Cancer Weekly (2009-12-08)

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