Colon cancer screening campaign erases racial, gender gaps in use of colonoscopy

2011 DEC 6 -- Since the 1970s, U.S. mortality rates due to colorectal cancer have declined overall, yet among blacks and Hispanics, the death rates rose. Evidence suggests that underuse of colonoscopy screening among these groups is one reason for the large disparities. In 2003, New York City launched a multifaceted campaign to improve colonoscopy rates among racial and ethnic minorities and women. A new study conducted by researchers at Columbia University's Mailman School of Public Health and the NYC Department of Health and Mental Hygiene demonstrates the notable success of the campaign. Results show a 20-percentage point jump in colonoscopy screenings among all New Yorkers...

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