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Best Practices, LLC

Market research study shows profitable pharma partnerships are mutually beneficial

Published in Cardiovascular Business Week, January 10th, 2006

A recent study published by Best Practices, LLC titled "Profitable Partnerships: Excellence in Alliances" explored the process that executives at biotechnology and pharmaceutical companies undertake to create successful alliance and copromotion ventures.

Organizations profiled in this study include: Aderis, Atherogenics, Atrix, Bristol-Myers Squibb, Medical Imaging, Cardiome, CV Therapeutics, Micrologix, GlaxoSmithKline and Fujisawa.

One of the focus areas of the study is "deal making and implementation" which reveals the winning strategies and practices of nine pharmaceutical and biotech companies that have successfully negotiated and implemented...

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