90octane

Swedish Medical Center Ramps up Search Engine Marketing Efforts With 90octane

Published in Cardiovascular Business Week, October 7th, 2008

Swedish Medical Center, based in Englewood, CO, has hired 90octane LLC to reinstate its search engine marketing (SEM) program. The Denver-based interactive marketing firm will strategize and implement a program including search engine optimization (SEO) and pay-per-click (PPC) advertising.

Each online marketing tactic employed will support the hospital's critical areas of service, including neurotrauma, cancer, cardiology and the treatment of stroke. In addition, organic optimization and PPC advertising will be geo-targeted to increase local public awareness of the center and to generate website visits by those seeking health-care services in the region.

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Source: Cardiovascular Business Week (2008-10-07)

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