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TR Design

TR Design launches NewCardio brand at Heart Rhythm 2009

Published in Cardiovascular Week, May 25th, 2009

TR Design, in collaboration with Brian Flood Inc., has developed branding and messaging for Silicon Valley-based NewCardio Inc. (OTC BB: NWCI) and its proprietary 3D electrocardiography (ECG) platform.

The team helped to define NewCardio’s core messages aimed at clinical and research audiences and created a distinctive brand design to set NewCardio apart in the cardiac safety, urgent care, and chronic care markets. The new positioning and brands will be unveiled at Heart Rhythm 2009 with a new trade show exhibit and marketing collateral.

“TR Design had the experience in the medical industry, and the branding and marketing expertise that we needed to...

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