Published in Clinical Oncology Week, September 1st, 2008
"A representative sample of 9736 US consumers who had responded to a previous marketing survey were queried in 2005. Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends," wrote M. Parascandola and colleagues, National Cancer Institute.
The researchers concluded:...
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