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Cancer

New findings from National Cancer Institute in the area of cancer described

Published in Clinical Oncology Week, September 1st, 2008

In this recently published article, scientists in the United States conducted a study "To assess US consumers' awareness of potential reduced-exposure tobacco products (PREPs) and correlates of interest in these products."

"A representative sample of 9736 US consumers who had responded to a previous marketing survey were queried in 2005. Among current smokers, interest in PREPs was high (77.3%) and was associated with concern about personal health as well as favorable attitudes towards technology and a willingness to experiment with new products and trends," wrote M. Parascandola and colleagues, National Cancer Institute.

The researchers concluded:...

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