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Aging population provides new business opportunities for geriatric drug market

Published in Drug Law Weekly, April 25th, 2006

On January 1, 2006, millions of senior citizens in the United States became eligible for Medicare Part D drug benefits under the provisions of the Medicare Prescription Drug, Improvement and Modernization Act (Medicare Modernization Act (MMA)).

This enormous redirection of funds into the healthcare system has the potential to disrupt the status quo within the pharmaceutical industry, creating new winners and losers. Success in the geriatric drug arena will require a detailed mastery of the new rules, a nimble approach to partnering, and the ability to respond rapidly to inevitable changes in the regulations, according to Research and Markets' report, Opportunities and...

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