Published in Drug Law Weekly, January 6th, 2009
When recession looms it's more important than ever to get your brands connected to trends that will get consumers' attention and keep their loyalty. If you offer them what they believe that they and their kids need most, you'll be seen as value-for-money - even if your product is sold at a premium price.
Authored by Julian Mellentin, 5 Key Trends in Kids' Nutrition is the sought-after annual review of the trends in the trends in food, nutrition and health.
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Source: Drug Law Weekly (2009-01-06)
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