Published in Drug Week, February 10th, 2006
The "Zicam Flu Survey," designed to examine the attitudes and actions of physicians and consumers about flu, uncovered a potentially dangerous doctor-patient disconnect regarding the perception of flu's severity leaving millions of people with their guard down. While nearly 80% of doctors consider flu to be a "very severe" or "extremely severe" illness compared to other typical illnesses, only 42% of consumers agreed.
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Source: Drug Week (2006-02-10)
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