Published in Drug Week, May 9th, 2008
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to develop an overview of the perceived positioning of 21 featured medical device and 16 pharmaceutical companies, as well as the considerations associated with determining a company's position.
The results feature a summary of...
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