Regulatory Actions

Euro RSCG Life Presents Proprietary Survey Insights at Food and Drug Administration Hearing on Pharmaceutical Promotion via Online and Social Media

Published in Drug Week, November 27th, 2009

Euro RSCG Life today presented findings and insights from proprietary research and analysis of 1,700-plus social media users at the United States Food and Drug Administration hearing "Promotion of Food and Drug Administration-regulated medical products using the Internet and social media tools."

The research, first consisting of a survey of 1,228 social media users, analyzed thousands of verbatims and other conversations across blogs, Twitter and online forums. A follow-up survey of more than 520 social media users was also conducted, with a focus on health-related information.

"This research further underscores the value of online and social media...

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Source: Drug Week (2009-11-27)

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