Honda
Honda's "Ship of Dreams" Rose Parade Float to Set Sail with Seven Youth Philanthropies on Board
Published in Drug Week, January 1st, 2010
Today Honda revealed its 2010 Rose Parade float entry and announced that it will again be the official Tournament of Roses vehicle and continue as one of its longest-running sponsors. Honda's Rose Parade float, "Ship of Dreams," is a three-masted sailing ship captained by a model of the company's ASIMO humanoid robot and featuring seven of Honda's philanthropic partners that help improve the lives of children. Representatives from each of the organizations will be riding on the float when it sets sail during the 121st Rose Parade, themed "A Cut Above the Rest," on Friday, Jan. 1, 2010 at 8 a.m. PST.
"Honda always brings a great amount of care to their Rose Parade entry...
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Source: Drug Week (2010-01-01)
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