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Cancer drugs drive pharmaceutical success, claim marketing dollars
Published in Elder Law Weekly, August 17th, 2005
As such, the marketing budgets that accompany their development and launch continue to grow.
Cancer treatment is one of the fastest-growing areas of the pharmaceutical industry. IMS Health reports that anticancer products recorded global sales of more than $20 billion in 2004. That is a 17% jump from 2003 - one of the biggest leaps among all therapeutic areas. Not surprisingly, drug makers with growing oncology portfolios such as Roche, Amgen and sanofi-aventis reported positive quarterly results...
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Source: Elder Law Weekly (2005-08-17)
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