Published in Elder Law Weekly, August 17th, 2005
As such, the marketing budgets that accompany their development and launch continue to grow.
Cancer treatment is one of the fastest-growing areas of the pharmaceutical industry. IMS Health reports that anticancer products recorded global sales of more than $20 billion in 2004. That is a 17% jump from 2003 - one of the biggest leaps among all therapeutic areas. Not surprisingly, drug makers with growing oncology portfolios such as Roche, Amgen and sanofi-aventis reported positive quarterly results...
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