Fitness & Wellness Business Week
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24 Hour Fitness
24 Hour Fitness Gets Personal in Groundbreaking New Brand Campaign
May 21st, 2008
24 Hour Fitness, the largest national fitness club chain, today launched an innovative new advertising campaign starring actual club members who have overcome personal challenges through fitness. The "12 Million Lives" campaign is intended to inspire people to embark on a life-changing journey by using the power of fitness to improve their physical and mental well-being. The brand campaign is unique for the fitness industry and demonstrates an innovative approach to reaching current and potential club members. The stories presented in the campaign are representative of the millions of members who have been served by 24 Hour Fitness. Since opening its doors 25 years ago,...
Source: Fitness & Wellness Business Week (2008-05-21)
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