Aging
Brain Fitness Industry Growth Driven By Science
Published in Fitness and Wellness Business Week, April 1st, 2009
To commemorate Brain Awareness Week, Posit Science released a report showing that despite the collapsing economy, consumers are still spending their money on keeping their brains sharp. The report ties growth in the brain fitness industry to growth in the publication of studies in science and medical journals, which now show that certain types of cognitive training yields benefits. Experts caution that consumers should look for brain fitness products shown to work in clinical trials.
Consumer awareness of brain fitness has grown exponentially, according to the report, which draws on database searches of news articles in major periodicals over each of the last five...
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