Harris Interactive

Americans continue risky behaviors despite skin cancer warnings

Published in Health Business Week, June 24th, 2005

According to a recent national survey, conducted by Harris Interactive, 82% of baby boomers frequently spent time in the sun during their childhood without protecting their skin from the sun's dangerous ultraviolet (UV) rays, and 75% said that had they known the dangers of developing skin cancer later in life, they would have been more careful with sun exposure as a child.

Though Americans are more educated about the dangers of UV exposure than in the past, the survey found that the majority of older adults who wear sunscreen wear it when in the sun for an extended period of time, such as at the beach or gardening.

In fact, of those who wear...

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Source: Health Business Week (2005-06-24)

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