Business Update

Community Health Plan selects Impart Media Group's E&M Advertising for new membership campaign

Published in Health Business Week, November 10th, 2006

Impart Media Group, Inc. (IMMG), a unique full service provider of hardware, content, and advertising for digital media networks, announced that E&M Advertising, the direct response unit of Impart Media Advertising, Inc., and International Media Partners have been selected by Community Health Plan for the launch of their new member acquisition campaign.

The promotion will air during the 4th quarter in Washington state.

Michael Medico, president of Impart Media Advertising, stated, "Our experience over the years in working with various health care organizations plays an important roll in understanding how to plan, buy and analyze the media component...

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Source: Health Business Week (2006-11-10)

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