AARP

AARP Launches Statewide Campaign for Health Care Reform

Published in Health Business Week, May 18th, 2007

AARP's national CEO William (Bill) Novelli was joined by Governor Arnold Schwarzenegger this morning at the Pasadena Convention Center for the first of a series of AARP forums on California health care reform.

At the event, Novelli announced the launch of a statewide campaign in California, which will last throughout the legislative session. The campaign will include television, radio, online, and print advertising as well as grass roots advocacy. To view the television spot, go to www.aarp.org/ca .

Health care security is a top priority for AARP, which has more than 3 million members in California (38 million nationally). Governor Schwarzenegger's...

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Source: Health Business Week (2007-05-18)

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