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American Beverage Association
Beverage Industry Delivering by Cutting Calories in Schools
October 5th, 2007
Calories from beverages shipped to schools have dropped 41 percent across America thanks to the beverage industry's progress implementing the National School Beverage Guidelines. The significant reduction of calories after the first year of the three-year phase-in of the initiative shows industry delivering on its commitment to cut calories in America's schools as part of a broader effort to teach children the importance of a balanced diet and exercise. The School Beverage Guidelines Progress Report 2006-2007 released today is the initial report on implementation of the national guidelines, which call for industry to provide for lower-calorie, smaller-portion and...
Source: Health Business Week (2007-10-05)
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