HIV/AIDS

Gap Introduces Inspirational Marketing Campaign to Celebrate First Anniversary of Global Launch of Gap (PRODUCT) RED

Published in Health Business Week, October 19th, 2007

Gap is proud to introduce its latest marketing campaign for (PRODUCT) RED, a for-benefit brand designed to help eliminate AIDS in Africa. Captured by acclaimed photographer Annie Leibovitz and featuring a diverse cast of socially-conscious celebrities, the new campaign underscores the idea that it is possible for an individual to change the world.

"Since launching last year, (PRODUCT) RED has contributed more than $45 million to the Global Fund to finance programs that help women and children affected by HIV/AIDS in Africa," said Marka Hansen, president of Gap Brand North America. "Gap is honored to be a partner of (PRODUCT) RED and we're excited to continue creating...

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Source: Health Business Week (2007-10-19)

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